A series of short films celebrating the centenary of the bra.
Commissioned by Channel 4 as part of their '3 Minute Wonders' strand.
It's an oft-quoted fact that 80% of women are wearing the wrong size bra. Sadie 'the bra lady' Ayton has fitted over 50,000 women in her 37-year career – transforming their lives as well as their busts.
A few home truths from women about their relationship with their bra.
Did women really burn their bras? Two feminists re-visit the toe-curling Wonderbra adverts of the 1970s to explore why the bra became the 'bête noire' of the women's movement.
For 3 minutes the bra's supporting role in history takes centre stage in this whistle-stop tour through 100 years of the bra.
Pinny Grylls – Director
Natasha Dack – Producer
Nikki Parrott – Producer
4 X 3 minutes
Tigerlily Films for Channel 4 Television